The Brand Asset Net

Whether you manage a single brand with a few corporate identity images that you need to provide to your local newspaper for co-op advertising, or you have numerous brand-name products with dozens of package photos, you need to be sure your brand assets are current, available and easily transferable to trusted partners.

You've used email to fulfill requests for production-ready artwork and worked around email file-size limitations.

If you've been mailing cd roms containing brand identity graphics or using couriers to send scannable materials to a graphic designer, you've probably experienced the disappointment of the wrong file format being used and the subsequent poor presentation of expensive brand graphics.

You may have had additional expenses to pay for converting graphics from one format to another and had to live with the subtle variations that occur even when the artwork is created by an expert. A versioned database of corporate identity materials solves that problem.

The Brand Asset Net puts an end to these frustrations.

The Brand Asset Net is efficient and secure: your brand assets are password-protected and safe from misappropriation. You can be sure your distribution channels are using the most up-to-date files. Instead of emailing or shipping to multiple addresses you can email them a URL to the graphic on brandasset.net and be sure they receive the current graphic instead of hunting through cds with obsolete material confused with more recent files. Plus, there are no file size limits as there are when using email.

The Brand Asset Net is easy to use.

The user interface is simple and easy to use. There is a powerful search feature and email/print function. Fine-grained permissions allow sharing of one file or entire directories.

Logged-in users are allowed to add, edit or delete a variety of media types: images, files, web pages, links, news and events, depending on user permissions: anonymous view for externally published materials or private view for your eyes only and those with whom you choose to share.

Internationalization (I18n) or Globalization (g11n) enables the web page navigation interface to automatically change to the user's default language using translation tables. This significant feature is built into Plone.

The Brand Asset Net. Simple, consistent, centralized, efficient.